As the AgriDataValue project advances through its dissemination phase under Work Package 6 — Dissemination, Exploitation, Communication and Clustering, the Romanian Agency for Payments and Intervention in Agriculture (APIA, apia.org.ro) has worked to ensure that the project’s message reaches the audiences who matter most: the farmers who will ultimately use these tools, and the decision-makers who shape the policy environment around them. This contribution reports on two complementary outreach streams carried out by APIA between October 2025 and April 2026: a peer-to-peer presentation at the 65th Panta Rhei Conference of EU Paying Agencies in Dublin, and the broad national visibility achieved through the AGRI4FUTURE Romania — Objective 2035 campaign run by the Romanian Farmers Club for Performant Agriculture (CFRAP).

The Panta Rhei Conference is the most established professional forum of the EU Paying Agencies. Organised twice a year — in spring and autumn — under the umbrella of the Conference of Directors of EU Paying Agencies, it brings together the heads and senior staff of all national agencies responsible for implementing the Common Agricultural Policy (CAP), as well as representatives of candidate countries and of the European Commission. The 65th edition, hosted in Dublin from 28 to 30 April 2026, gathered approximately 100 delegates representing every EU Member State, with an agenda dedicated to data interoperability, performance reporting, the use of artificial intelligence in CAP administration and the evaluation of payment claims, modern field-data collection practices, and cybersecurity in the face of rapidly evolving technologies.

Figure 1. Plenary session of the 65th Panta Rhei Conference, Royal Hospital Kilmainham, Dublin — APIA delivering the AgriDataValue presentation in front of delegates from all EU Member States and the European Commission (29 April 2026).

APIA was represented by a delegation led by Ms. Raluca Dăminescu, Director of the Methodology, Monitoring, Reporting and Institutional Relations Directorate, and Mr. Codrin Nicolau, Senior Advisor within the Institutional Relations Service. The delegation delivered a dedicated presentation on the AgriDataValue project — its objectives, architecture, and the role of the Agri-Environment Data Space (ADS) as a federated, standards-based building block for smart agriculture and environmental monitoring across the EU. The presentation positioned AgriDataValue in the same conversation as the conference’s flagship topics: the modernisation of BISS, the internalisation of the Area Monitoring System (AMS), the migration of core CAP IT platforms to modern infrastructures, and the integration of generative AI in paying-agency operations.

The presentation was complemented by a set of printed dissemination materials — 100 personalised A5 leaflets and a project roll-up, funded from the AgriDataValue project budget — distributed at the Romanian delegation’s position during the conference and during the networking sessions. The combination of a plenary presentation and printed materials allowed APIA to reach the conference audience in a structured way.

Figure 2. The Romanian delegation’s position at Panta Rhei 65, with the AgriDataValue project flyer placed in front of the microphone — a deliberate dissemination choice to keep the project visible throughout each plenary intervention.

The reach achieved through this channel can be described as follows:

  • -A live presentation reaching approximately 100 senior delegates from all 27 EU Member States, including directors of paying agencies, heads of IT and monitoring departments, and European Commission representatives;
  • -Direct one-to-one interactions during coffee breaks and the networking dinner, where the AgriDataValue value proposition was discussed with counterparts from agencies that are themselves designing or implementing data spaces for agriculture;
  • -Take-away materials carried back to 27 national administrations, multiplying the reach of the message beyond the conference venue.
Figure 3. AgriDataValue A5 leaflets distributed to delegations across the conference table — visual evidence of the dissemination materials in active circulation among the European paying agencies.

Paying agencies are the institutions that operate the data systems supporting CAP — IACS, LPIS, the Area Monitoring System (AMS) based on Copernicus Sentinel data, and performance reporting under the new delivery model. They are, in practice, the gatekeepers between EU agricultural policy and the European farming community. Communicating AgriDataValue’s data-sharing architecture and ADS approach to this audience contributes directly to the project’s exploitation objective: ensuring that the technical results have a credible pathway towards adoption inside the institutional infrastructure of the CAP. The relevance of this peer audience is further underlined by the fact that other EU agricultural agencies — such as AIPA Moldova, the Republic of Moldova’s paying agency participating in its first Panta Rhei edition — also reported on this 65th conference as a strategic moment for their digital transformation agendas.

In parallel with the institutional outreach in Dublin, APIA pursued a second dissemination channel aimed at the other end of the value chain: farmers and rural decision-makers. The vehicle for this was the AGRI4FUTURE Romania — Objective 2035 campaign, the largest farmer consultation exercise organised in Romania in recent years by the Romanian Farmers Club for Performant Agriculture (CFRAP). The campaign is structured around one National Conference and ten Regional Conferences held between October 2025 and April 2026 across all development regions of Romania, dedicated to consulting farmers on the reform of the Common Agricultural Policy beyond 2027 and on the new EU Multiannual Financial Framework 2028–2034.

The table below summarizes the AGRI4FUTURE events held during the dissemination window, with the audience figures publicly reported by the organizer and the corresponding press references:

DateEdition / RegionVenueParticipantsSource
9 Oct 2025National ConferencePullman World Trade Center, Bucharest
500+
news.ro coverage
26 Nov 2025Regional — South-MunteniaMercure Conacul Cozieni, Ilfov County
~130
cotidianulagricol.ro
11 Dec 2025Regional — North-MoldovaHotel Coroana, Târgu Frumos
180+
cotidianulagricol.ro
22 Jan 2026Regional — West-BanatTimișoara
Regional
agri4future2035.ro
12 Feb 2026Regional — South-EastBaldovinești, Brăila
250+
transilvaniabusiness.ro
5 Mar 2026Regional — CentreSerenity Resort, Codlea, Brașov
Regionaltransilvaniabusiness.ro
19 Mar 2026Regional — Vaslui editionVaslui
Regionalagri4future2035.ro
27 Mar 2026Regional — OlteniaCraiovaRegionalagri4future2035.ro

According to figures published by the organiser they already gathered more than 1,150 directly engaged stakeholders from the agri-food sector, public administration and adjacent industries. Adding the more than 500 participants of the National Conference held in Bucharest on 9 October 2025.

Unlike a strictly technical conference, AGRI4FUTURE deliberately mixes profiles, which makes it a particularly valuable dissemination channel for a project like AgriDataValue. Each regional event typically brings together:

  • Performant farmers and agri-food entrepreneurs from the host region — the end users of digital agricultural tools;
  • Representatives of central authorities (Ministry of Agriculture and Rural Development, APIA, AFIR, ANSVSA, ADR — Authority for Digitalisation of Romania);
  • Members of the Romanian Parliament — particularly from the Agriculture Committees of the Senate and the Chamber of Deputies;
  • The European Commission and the Permanent Representation of Romania to the EU (via remote interventions of Commissioner Christophe Hansen and Minister Plenipotentiary Achim Irimescu);
  • Financial institutions active in agricultural financing (BCR, Banca de Investiții și Dezvoltare, World Bank, EIB);
  • Technology providers, universities and applied research centres.

AGRI4FUTURE Romania — press coverage

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