AgriDataValue project hosted an online workshop, on the 27^th of March, related to the digital transformation of agriculture. More than 40 participants engaged in a dynamic discussions, exchanging ideas about the socioeconomic, technological, and political factors that affect the adoption of data-driven technologies in agriculture. The workshop began with an introduction to the project objectives and expected results before diving into the strategic significance of PESTLE Analysis in understanding external factors influencing digital technology adoption in smart agriculture. Through an interactive Miro board session, participants collaboratively generated inputs for each PESTLE segment: Political, Economic, Sociological, Technological, Legal, and Environmental. These inputs were then strategically examined via SWOT analysis, fostering dynamic discussions and interactive learning experiences. The knowledge gained from the workshop will be further consolidated and expanded upon using literature, enriching our understanding and driving future agricultural innovation. Stay tuned for more collaborative initiatives driving innovation in agriculture!