Digital technologies offer immense potential to enhance agricultural productivity, sustainability, and resilience. Tools such as cloud computing, remote sensing, big data analytics, and the Internet of Things (IoT) are enabling farmers to make data-driven decisions, optimize crop yields, and improve the quality of food products. These advancements are critical in addressing global challenges like climate change, low commodity prices, and environmental degradation.

The study conducted by AgriDataValue focused on understanding the barriers and drivers affecting the adoption of digital technologies in agriculture. Key components of the study included an initial literature review and an online workshop that brought together 46 participants from various agri-stakeholder groups, including agricultural professionals, researchers, data scientists, policymakers, farmers, educators, agribusiness representatives, and students. During the workshop, a PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) analysis was conducted. The key findings are illustrated in Figure 1. The complete study report can be found in [link to Zenodo: https://zenodo.org/records/12723689]

Figure 1. Consolidated results of the PESTLE Analysis on Digital Transformation in Agriculture

The insights gathered from the diverse group of agri-stakeholders provide a roadmap for advancing digital transformation in agriculture. By addressing the identified challenges and leveraging the opportunities, we can create a more sustainable, efficient, and resilient agricultural sector. Policymakers, industry leaders, and other stakeholders must collaborate to develop strategies that support the adoption of digital technologies, ensuring that all farmers, especially smallholders, benefit from these advancements.

As we continue to explore the potential of data-driven agriculture, it is crucial to keep the needs and perspectives of farmers at the forefront. By fostering an environment of trust, transparency, and innovation, we can unlock the full potential of digital agriculture and pave the way for a brighter future in farming.

Stay tuned for more updates on our ongoing efforts to drive digital transformation in agriculture and support the farming community in embracing these exciting new technologies.