Horizon 2030: Digitalization – The new standard in Romanian agriculture

As the AgriDataValue project advances through its dissemination phase under Work Package 6 — Dissemination, Exploitation, Communication and Clustering, the Romanian Agency for Payments and Intervention in Agriculture (APIA, apia.org.ro) has worked to ensure that the project’s message reaches the audiences who matter most: the farmers who will ultimately use these tools, and the decision-makers who shape the policy environment around them. This contribution reports on two complementary outreach streams carried out by APIA between October 2025 and April 2026: a peer-to-peer presentation at the 65th Panta Rhei Conference of EU Paying Agencies in Dublin, and the broad national visibility achieved through the AGRI4FUTURE Romania — Objective 2035 campaign run by the Romanian Farmers Club for Performant Agriculture (CFRAP).

The Panta Rhei Conference is the most established professional forum of the EU Paying Agencies. Organised twice a year — in spring and autumn — under the umbrella of the Conference of Directors of EU Paying Agencies, it brings together the heads and senior staff of all national agencies responsible for implementing the Common Agricultural Policy (CAP), as well as representatives of candidate countries and of the European Commission. The 65th edition, hosted in Dublin from 28 to 30 April 2026, gathered approximately 100 delegates representing every EU Member State, with an agenda dedicated to data interoperability, performance reporting, the use of artificial intelligence in CAP administration and the evaluation of payment claims, modern field-data collection practices, and cybersecurity in the face of rapidly evolving technologies.

Figure 1. Plenary session of the 65th Panta Rhei Conference, Royal Hospital Kilmainham, Dublin — APIA delivering the AgriDataValue presentation in front of delegates from all EU Member States and the European Commission (29 April 2026).

APIA was represented by a delegation led by Ms. Raluca Dăminescu, Director of the Methodology, Monitoring, Reporting and Institutional Relations Directorate, and Mr. Codrin Nicolau, Senior Advisor within the Institutional Relations Service. The delegation delivered a dedicated presentation on the AgriDataValue project — its objectives, architecture, and the role of the Agri-Environment Data Space (ADS) as a federated, standards-based building block for smart agriculture and environmental monitoring across the EU. The presentation positioned AgriDataValue in the same conversation as the conference’s flagship topics: the modernisation of BISS, the internalisation of the Area Monitoring System (AMS), the migration of core CAP IT platforms to modern infrastructures, and the integration of generative AI in paying-agency operations.

The presentation was complemented by a set of printed dissemination materials — 100 personalised A5 leaflets and a project roll-up, funded from the AgriDataValue project budget — distributed at the Romanian delegation’s position during the conference and during the networking sessions. The combination of a plenary presentation and printed materials allowed APIA to reach the conference audience in a structured way.

Figure 2. The Romanian delegation’s position at Panta Rhei 65, with the AgriDataValue project flyer placed in front of the microphone — a deliberate dissemination choice to keep the project visible throughout each plenary intervention.

The reach achieved through this channel can be described as follows:

  • -A live presentation reaching approximately 100 senior delegates from all 27 EU Member States, including directors of paying agencies, heads of IT and monitoring departments, and European Commission representatives;
  • -Direct one-to-one interactions during coffee breaks and the networking dinner, where the AgriDataValue value proposition was discussed with counterparts from agencies that are themselves designing or implementing data spaces for agriculture;
  • -Take-away materials carried back to 27 national administrations, multiplying the reach of the message beyond the conference venue.
Figure 3. AgriDataValue A5 leaflets distributed to delegations across the conference table — visual evidence of the dissemination materials in active circulation among the European paying agencies.

Paying agencies are the institutions that operate the data systems supporting CAP — IACS, LPIS, the Area Monitoring System (AMS) based on Copernicus Sentinel data, and performance reporting under the new delivery model. They are, in practice, the gatekeepers between EU agricultural policy and the European farming community. Communicating AgriDataValue’s data-sharing architecture and ADS approach to this audience contributes directly to the project’s exploitation objective: ensuring that the technical results have a credible pathway towards adoption inside the institutional infrastructure of the CAP. The relevance of this peer audience is further underlined by the fact that other EU agricultural agencies — such as AIPA Moldova, the Republic of Moldova’s paying agency participating in its first Panta Rhei edition — also reported on this 65th conference as a strategic moment for their digital transformation agendas.

In parallel with the institutional outreach in Dublin, APIA pursued a second dissemination channel aimed at the other end of the value chain: farmers and rural decision-makers. The vehicle for this was the AGRI4FUTURE Romania — Objective 2035 campaign, the largest farmer consultation exercise organised in Romania in recent years by the Romanian Farmers Club for Performant Agriculture (CFRAP). The campaign is structured around one National Conference and ten Regional Conferences held between October 2025 and April 2026 across all development regions of Romania, dedicated to consulting farmers on the reform of the Common Agricultural Policy beyond 2027 and on the new EU Multiannual Financial Framework 2028–2034.

The table below summarizes the AGRI4FUTURE events held during the dissemination window, with the audience figures publicly reported by the organizer and the corresponding press references:

DateEdition / RegionVenueParticipantsSource
9 Oct 2025National ConferencePullman World Trade Center, Bucharest
500+
news.ro coverage
26 Nov 2025Regional — South-MunteniaMercure Conacul Cozieni, Ilfov County
~130
cotidianulagricol.ro
11 Dec 2025Regional — North-MoldovaHotel Coroana, Târgu Frumos
180+
cotidianulagricol.ro
22 Jan 2026Regional — West-BanatTimișoara
Regional
agri4future2035.ro
12 Feb 2026Regional — South-EastBaldovinești, Brăila
250+
transilvaniabusiness.ro
5 Mar 2026Regional — CentreSerenity Resort, Codlea, Brașov
Regionaltransilvaniabusiness.ro
19 Mar 2026Regional — Vaslui editionVaslui
Regionalagri4future2035.ro
27 Mar 2026Regional — OlteniaCraiovaRegionalagri4future2035.ro

According to figures published by the organiser they already gathered more than 1,150 directly engaged stakeholders from the agri-food sector, public administration and adjacent industries. Adding the more than 500 participants of the National Conference held in Bucharest on 9 October 2025.

Unlike a strictly technical conference, AGRI4FUTURE deliberately mixes profiles, which makes it a particularly valuable dissemination channel for a project like AgriDataValue. Each regional event typically brings together:

  • Performant farmers and agri-food entrepreneurs from the host region — the end users of digital agricultural tools;
  • Representatives of central authorities (Ministry of Agriculture and Rural Development, APIA, AFIR, ANSVSA, ADR — Authority for Digitalisation of Romania);
  • Members of the Romanian Parliament — particularly from the Agriculture Committees of the Senate and the Chamber of Deputies;
  • The European Commission and the Permanent Representation of Romania to the EU (via remote interventions of Commissioner Christophe Hansen and Minister Plenipotentiary Achim Irimescu);
  • Financial institutions active in agricultural financing (BCR, Banca de Investiții și Dezvoltare, World Bank, EIB);
  • Technology providers, universities and applied research centres.

AGRI4FUTURE Romania — press coverage

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Listening to the Field: BioRo’s Data-Driven Irrigation in AgriDataValue.

As a partner of the AgriDataValue project, BioRo (Asociatia Operatorilor din Agricultura Ecologica Bio Romania) plays a vital role in advancing sustainable and organic farming through digital innovation.
Based in Romania, BioRo is a non-profit, non-governmental organization that represents over 10,000 members. In the context of AgriDataValue, BioRo acts as a key end-user and pilot partner, helping to bridge the gap between cutting-edge data technology and practical organic farming.

When BioRo started the pilot within the AgriDataValue project, the goal seemed simple: to use irrigation water more efficiently. In reality, this meant learning how to “listen” to the field and make decisions based on what it reveals day by day.

Within the pilot activities, BioRo is working on two plots—146A and 1470—where two different approaches were tested. On one plot, a conventional plowing system was followed, while on the other, minimum tillage and strip-till practices were implemented. Irrigation is carried out in the same way on both plots, using sprinkler systems with linear installations supplied from an open canal. The real difference, however, lies not only in soil management, but also in how data is used.

BioRo installed two weather stations that have gradually become some of the most important tools in this pilot. They do more than simply collect data on temperature, humidity, precipitation, and soil conditions—they provide context. In practice, they help the team understand what is happening at any given moment, rather than reacting afterward.

One of the most valuable insights gained through the pilot relates to precipitation. Instead of treating rainfall as a generic event, BioRo can now see exactly how much water reaches the soil, how it is distributed, and what impact it has on the crop. There are times when the decision not to irrigate is just as important as irrigating—and the data provides the confidence needed to make that decision.

Soil moisture monitoring is equally important. In the past, decisions were based largely on experience and estimation. Now, BioRo can clearly assess whether there is enough water for germination or nutrient uptake, how deeply water has infiltrated after rainfall, and, most importantly, when irrigation is truly needed.

Soil and air temperature measurements complete the picture. They help identify the right timing for field operations, detect frost risks, and better understand conditions that may favor disease development. Daily temperature variations—morning, noon, and evening—also become relevant when optimizing every intervention.

Another key aspect is that all this data is available in real time and can be integrated into control systems. This opens the door to automation—not just collecting data, but acting on it in a consistent and efficient way.

For BioRo, this pilot is not only about technology. It is about changing how decisions are made in agriculture. The transition is moving from “this is how it’s usually done” to “this is what the data shows is better.”

As the project approaches its final stage, it is becoming increasingly clear that the answers being sought are not always simple—but they are within reach. With each season, BioRo gains a better understanding of the balance between water, soil, and crop performance, helping reduce waste and use resources more responsibly.

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AgriDataValue 8th Plenary Meeting

Project partners convened in a hybrid meeting hosted by ILVO on 29 April 2026 in Belgium to discuss key project developments and review overall progress.

The plenary sessions featured technical discussions and a scientific overview of the project’s pilot activities and active work packages. These exchanges fostered productive dialogue among consortium members, enabling a thorough assessment of progress and the identification of key development challenges. Partners presented the results achieved to date and outlined the next steps toward the successful completion and delivery of the AgriDataValue project. During the meeting, partners toured the ILVO farm facilities, where the AgriDataValue pilot activities are currently being conducted.

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Commissioning of AgriDataValue’s Pilot 6 at the Tecnova experimental centre

Within the framework of the European AgriDataValue project, Tecnova has started the commissioning of Pilot 6 at the facilities of its Experimental Center in Almería (Spain). This pilot is part of the main experimentation phase of the project and aims to validate in real cultivation conditions various digital technologies aimed at improving agronomic management in greenhouse production systems.

For the development of this pilot, Tecnova has established two experimental greenhouses, one dedicated to tomato cultivation and the other to cucumber cultivation, which will allow the implementation and evaluation of use cases 2.1, 2.3 and 2.4 of the AgriDataValue project. Through these trials, it is intended to generate evidence on the applicability of advanced technological solutions in intensive Mediterranean agriculture.

AgriDataValue has as its main objective to develop a European agri-environmental data space, based on a distributed architecture that allows the integration of platforms, sensors and data analysis tools to support decision-making in the agricultural sector. In this context, Tecnova leads the implementation of Pilot 6, contributing to the validation of digital technologies in real production environments.

During the trials at the Tecnova Experimental Centre, various crop monitoring and analysis technologies have been installed. These include IoT sensors for real-time data collection, a SynField climate station for monitoring environmental variables, Teros soil sensors for the analysis of soil moisture, temperature and conductivity, as well as a hyperspectral camera that will allow parameters related to fruit quality to be evaluated in a non-destructive way.

These technologies will make it possible to monitor environmental, soil and irrigation system variables, generating datasets that will be used within the framework of the project to develop and validate advanced analysis tools and models based on artificial intelligence.

The use cases that will be implemented in this pilot are aimed at addressing different challenges related to precision agriculture in greenhouses. Firstly, the Use Case 2.1 focuses on the optimisation of irrigation and fertilisation through the use of sensors and monitoring systems that allow agronomic decisions to be adjusted based on the real conditions of the crop. For its part, Use Case 2.3 addresses the estimation of fruit quality by analysing the soluble solids content (°Brix), using hyperspectral imaging techniques that allow non-destructive evaluations to be carried out directly on the plant. Finally, the Use Case 2.4 is aimed at automating the climate control of the greenhouse, by controlling the opening of windows according to the environmental conditions recorded by the sensors.

Throughout the remaining three years of the project, the data generated in these trials will allow the technologies developed in AgriDataValue to be validated and their potential to improve the efficiency of resource use, optimize agronomic management and facilitate the adoption of digital tools by producers.

With the implementation of this pilot, Tecnova reinforces its role within the project as leader of Work Package 5, dedicated to the validation and adaptation of pilots, and continues to promote the transfer of technological innovation to the agricultural sector. This type of initiative contributes to moving towards a more digital, efficient and sustainable agriculture in Europe.

For more information about the project, you are invited to follow AgriDataValue’s activities on its social networks:

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Data as the silent force in fruit growing

Data is all around us. The real question is: do we see it, and do we make use of it? Data has been used in fruit growing for years—often without us even realizing it. Weather data, for example, has long influenced decisions about orchard management. Over time, various decision-support models have been introduced, enabling growers to combat diseases and pests more accurately. The rise of computer technology has further accelerated this development.

Today, more data is being collected than ever before. Blossom data, fruit information (numbers, color, and size), yield data, weather patterns, soil moisture, vigor assessments, and even detailed logs of which tasks were performed where and when. All this information helps growers gain better insight into their production system and continuously improve their operations. With the latest technologies—including artificial intelligence—it is now possible to take things a step further. Smarter models can detect patterns that are not immediately visible to the human eye, enabling growers to make better-informed decisions.

At AgriDataValue, we develop digital support for various cultivation processes. One example is guiding growers toward the ideal fruit load. By using models that provide insight into a tree’s growth potential, growers can make better decisions about which interventions lead to optimal production.

Perhaps the true value of data only becomes clear when it is used so widely and naturally that we barely notice its impact—precisely because it works so well.

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AgriDataValue at the Workshop on Fungal Diseases of Olive Trees

On 28 March 2026, NILEAS successfully organised an informative workshop entitled “Fungal Diseases of Olive Trees: Methods of Prevention, Monitoring and Intervention.”

The event began with a presentation by the NILEAS agronomist, Nikos Petoumenos, who referred to the AgriDataValue project, in which NILEAS participates, and the way it is utilised in the fight against fungal diseases. Starting with the phrase “If you can’t measure something, you can’t control it,” he presented the AgriDataValue project, which has been running for four years as of February 2026. He mentioned that technology provider partners have developed tools for the prediction, monitoring and management of three use cases: Colletotrichum gloeosporioides, olive fruit fly, and frost.

Synelixis, the coordinating partner, has supplied NILEAS with SynField smart agriculture devices and sensors measuring soil moisture, air and soil temperature, as well as leaf wetness sensors, which are critical for the development of Colletotrichum gloeosporioides. It will also provide fungal spore traps, the data from which will be analysed by a specialised laboratory. Technological partners from across Europe are already providing access to meteorological satellite data, as well as drone-based data. Upon completion of this six-year project, these tools are expected to become an additional asset for olive growers in predicting and managing the above-mentioned threats in olive farming.

All of the above, in combination with the ten AI-based electronic olive fruit fly traps that NILEAS has purchased since last year, the traditional traps installed by the Directorate of Agricultural Economy & Veterinary Medicine of Trifyllia, and the 60 traps placed by NILEAS across the areas where its members operate, provide a comprehensive, real-time monitoring system. However, he emphasised that technology alone is not sufficient; research and proper guidance from agronomists remain essential. Finally, he stressed that past mistakes must not be repeated, as organisational shortcomings, lack of knowledge, inaccurate assessments and poor decision-making have previously led to negative outcomes.

This was followed by presentations from Dimitris Tsitsigiannis, Konstantinos Aliferis, and Sotiris Giannakaris, all from the Agricultural University of Athens. The speakers addressed multiple aspects of the issue and proposed management strategies for Colletotrichum gloeosporioides, which has been established in Messinian olive groves for over a decade, causing significant damage to production and impacting the local economy. Mr Tsitsigiannis also referred to Alternaria, an emerging olive tree disease that is often confused with Colletotrichum gloeosporioides.

The event was attended by more than 140 participants, including representatives of the Regional Unit of Messinia, the Directorate of Agricultural Economy and Veterinary Medicine of Trifyllia and Messinia, and the Kyparissia and Messinia Association of Agronomists, as well as numerous agronomists and olive growers from across Messinia and neighbouring prefectures. Through their questions and observations, participants contributed to a meaningful and in-depth discussion on fungal diseases affecting olive cultivation.

Conclusions from the event:

1. Colletotrichum gloeosporioides is present in Messinian olive groves and, when climatic conditions are favourable, can cause significant damage, particularly in the absence of appropriate interventions and cultivation practices.

2. Structural challenges in Messinian olive cultivation (such as small and fragmented plots, steep terrain, low levels of professionalisation, ageing farmers and abandoned groves) make effective management more difficult, placing additional pressure on professional producers.

3. The occurrence of Colletotrichum gloeosporioides is closely linked to olive fruit fly infestations, highlighting the importance of the National Olive Fruit Fly Control Programme and the need for effective management strategies.

4. The treatment of fungal diseases significantly increases production costs and, in many cases, may become economically prohibitive.

5. The era when olive cultivation was considered an easy activity has definitively passed, requiring a higher level of expertise and professionalism.

6. Addressing these challenges under conditions of climate change requires vigilance, preventive interventions at critical stages, and continuous monitoring of local climatic conditions.

7. Early harvesting, where feasible, remains one of the safest methods to reduce production losses.

8. The new olive-growing season, which has already begun, requires careful planning and heightened attention. The risk of recurrence of issues similar to those observed during the 2025–2026 season is particularly high due to existing infections in the groves and prevailing weather conditions.

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Synergy Between AgriDataValue and CODECS

CODECS (maximising the CO-benefits of agricultural Digitalisation through conducive digital ECoSystems) is a four year Horizon Europe project that gathers 33 partners all around Europe and which is coordinated by the University of Pisa (https://www.horizoncodecs.eu/. The project aims to improve the motivation and the capacity of European farmers to understand and adopt digitalisation as an enabler of sustainable and transformative change.

Deployment of CODECS results in the framework of the AgriDataValue project represents a strategic alignment designed to bridge the gap between complex technical infrastructure and practical, human-centric adoption in the agri-food sector. While AgriDataValue focuses on the robust technical architecture of big data spaces and smart farming tools, CODECS provides the essential “soft” methodologies—tested engagement tools, digital readiness frameworks, and validated communication pathways—that ensure these technical results are accessible, trusted, and widely adopted by the farming community.

A primary application of CODECS results lies in the customization of training programs through specialized digital readiness frameworks. By segmenting stakeholders—such as individual farmers, cooperatives, or SMEs—based on their specific technical skills and organizational capacities, trainers can tailor capacity-building activities to meet the audience where they are. This targeted approach ensures that complex topics, such as value-chain analytics, are presented in a context that is relevant and manageable for the end-user.

Furthermore, CODECS offers vital insights into data governance and interoperability frameworks. Practical dissemination is further enhanced through the adoption of CODECS’ validated “Farminar” (farm-based webinar) methodologies. These methodologies prioritize high-quality practical content and dynamic facilitation over traditional, theory-heavy lectures. By implementing the five prioritized CODECS principles—practicality, expert facilitation, user-centered design, targeted recruitment, and interactivity—AgriDataValue can ensure its dissemination events are not only informative but also inclusive. This “social-by-design” approach is crucial for reaching those with lower digital literacy, ensuring that technological barriers do not prevent the most vulnerable or traditional stakeholders from benefiting from the project’s innovations.

Ultimately, the synergy between these two projects transforms technical data into actionable knowledge. By embedding CODECS’ practical insights and ranked good practices into its dissemination protocols, AgriDataValue ensures a consistent quality of outreach across various European countries and pilot activities. This collaborative approach fosters a culture of participation and clarity, strengthening the long-term adoption potential of digital tools and moving the European agri-food ecosystem toward a more sustainable, data-driven future.

Union “Farmers’ Parliament” as partner of Codecs Latvian Living Lab worked to understand the practical realities, motivations, and concerns of Latvian farmers regarding digital transformation. Acting as a bridge between technological developers and end-users, the organization ensured that farmers’ voices were systematically integrated into the testing and validation of CODECS tools. Through participatory workshops, surveys, and on-farm demonstrations, the Living Lab explored barriers to digital uptake—ranging from limited digital skills and connectivity issues to concerns about data ownership and unclear return on investment.

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Strengthening Agricultural Monitoring through Innovation and Cooperation: JRC FIRE Workshop

On 25–26 February 2026, the Joint Research Centre (JRC) organised the 2nd FIRE Workshop in Ispra, Italy, bringing together representatives from the European Commission, Member States and partner organisations to discuss the implementation of regulatory elements in agricultural monitoring. The workshop provided an important forum for exchanging experience on the Area Monitoring System (AMS), land parcel identification system (LPIS), and new technologies supporting the implementation of the Common Agricultural Policy (CAP). Tomas Orlickas, the Deputy Director of the National Paying Agency, Lithuania (NPA), familiarised the audience with the innovative AMS solutions and cutting-edge approaches by sharing the insights from NPA‘s participation in the international projects.

The workshop opened with remarks from JRC and DG AGRI representatives, setting the context for two days of discussion on both current challenges and future opportunities. A key message of the event was that effective agricultural monitoring increasingly depends not only on technical capacity, but also on cooperation between institutions, countries and research networks.

The discussions focused on AMS implementation challenges and possible solutions, reviewing survey results and highlighting current difficulties in monitoring. Presentations covered practical approaches such as the Dutch experience, outlier detection in Sentinel time series, and crop detection models designed to improve AMS performance. Further presentations explored the use of LPIS and GSA data, AI-supported updates of aerial imagery, and continuous updates of the Land Parcel Identification System with geotagged information. The day ended with a forward-looking session on the next CAP period and innovative monitoring tools.

Tomas Orlickas, Deputy Director of the National Paying Agency (Lithuania), presented “What’s Next after AMS? Strategy of Lithuania post-2027”, focusing on future developments in agricultural monitoring systems. He highlighted the growing role of international projects within this domain, showcasing Horizon Europe (HE), Horizon 2020 projects and other EU initiatives, as as well as national and EU-funded platforms that support data-driven agriculture. His presentation demonstrated how these collaborative projects contribute to advancing monitoring capabilities, including climate and environmental assessment, biodiversity tracking, and carbon accounting systems, thereby reinforcing the importance of international cooperation in shaping the next generation of agricultural monitoring tools. In the presentation the Horizon Europe project AgriDataValue was defined as an example of a “platform of platforms”, demonstrating how multiple data sources and digital tools can be integrated into a unified ecosystem. By combining satellite data, sensor information and farm-level inputs, the project supports smarter decision-making in agriculture, enhances environmental monitoring and promotes more efficient and sustainable farming practices. The project benefits farmers by providing integrated data tools that improve decision-making, optimise resource use, and enhance productivity while reducing environmental impact.

During the workshop the discussions also covered support to candidate countries and LPIS creation, followed by rapid-fire presentations on tools related to crop phenology, farming practices, vegetation dynamics, parcel viewing, image occurrence estimates and farm fragmentation analysis. Drone technology was another important topic, with presentations on the Czech use case and JRC field tests showing how drones can complement satellite-based monitoring with more detailed and flexible observations.

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AgriDataValue at Agrotica 2026 in Thessaloniki

The AgriDataValue project proudly took part in the 31st Agrotica Expo, the International Fair for Agricultural Machinery, Equipment & Supplies, held in Thessaloniki from 12–15 March 2026.

Over the course of four days, the exhibition attracted a large number of visitors, transforming Thessaloniki into a dynamic hub for knowledge exchange, innovation, and collaboration within the agricultural sector.

AgriDataValue was represented by SYNELIXIS, welcoming attendees at Hall 2, Stand 15. Throughout the event, visitors had the opportunity to discover ADV’s forward-looking approach to smart agriculture. Particular interest was shown in how the project integrates advanced sensing technologies, AI-powered decision support systems, and agroecological practices to help farmers adapt to evolving climate challenges.

As emphasized during the exhibition, AgriDataValue goes beyond conventional farming methods by promoting data-driven, precise, and sustainable agricultural practices, ultimately enhancing both efficiency and effectiveness.

The strong engagement with stakeholders throughout the event highlighted the critical role of collaboration, knowledge exchange, and the adoption of innovation in tackling today’s agricultural challenges.

Participating in events like Agrotica offers valuable opportunities to increase the visibility of ADV’s work, strengthen ties with the farming community, and support the transition toward more resilient and sustainable agricultural systems.

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Smart Agrifood: Signs of Recovery, Between Old Challenges and New Opportunities

On 25 February 2026, APPAG participated in the conference “Smart Agrifood: Signs of Recovery, Between Old Challenges and New Opportunities” organised by the Smart Agrifood Observatory (Milan, Italy) at the invitation of ALMAVIVA.

The Smart AgriFood Observatory organised this event to present the results of its 2025 research about the impact of digital innovation in the agri-food sector.

Approximately 300 people attended the event, including company representatives, students and researchers. The partners invited to the discussion panels presented their backgrounds and the Agriculture 4.0 solutions adopted within their respective companies. These included platforms and apps for precision and regenerative agriculture, AI-driven field data management, IoT and automation, climate monitoring, soil parameter analysis, and applications that support supply chain traceability and decision-making through integrated sensors, systems, and vehicles.

Notable organizations and companies in attendance included Loacker, Mutti, the Food and Agriculture Organization of the United Nations (FAO), and Bayer.

APPAG participated in the round-table discussion “Agriculture 4.0: The Market and the State of the Art in Italy,” presenting the activities carried out under the AgriDataValue project.

APPAG explained how the value of the project is demonstrated through a large number of pilot sites in different European countries, covering various areas, including crops, livestock, agri-food supply chains, and climate monitoring. It also clarified how Agridatavalue aims to create an open and federated European digital platform capable of integrating data from satellites, drones, IoT sensors, and administrative sources, transforming it into verifiable, timely, and truly usable information. APPAG illustrated the advanced technologies used such as IoT, Earth Observation, Artificial Intelligence, and Blockchain to provide concrete support for the digital transformation of the agri-food sector.

Furthermore, APPAG explained its role as a CAP Paying Agency within the project. Alongside two other paying agencies from Lithuania and Romania, APPAG helps integrate parameters and indicators related to the 2023-2027 Common Agricultural Policy (CAP) into the AgriDataValue platform. This is achieved through targeted studies and periodic reports, developed in close collaboration with technology partners. This multi-entity collaboration is essential for identifying solutions that genuinely align with CAP requirements, thereby bridging the gap between policy, technology, and agricultural practices. The involvement of paying agencies has underscored the project’s contribution to European objectives, drawing a clear parallel between AgriDataValue’s activities and their significance in achieving the macro-objectives of the 2023-2027 CAP.

As part of the work package dedicated to climate monitoring, APPAG provided anonymized land-use data from the Autonomous Province of Trento. Technology partners reprocessed this data using advanced predictive analytics and AI models, transforming territorial data into high-resolution climate forecast scenarios for the Trentino region. This facilitated the correlation of land use with environmental indicators, the identification of climate change trends, and the formulation of recommendations to help farmers develop effective climate adaptation strategies.

In conclusion, participation in this conference allowed APPAG to present the evolution and achievements of the AgriDataValue project to a diverse panel of experts, and to emphasize the importance of new technologies for the operations of CAP Paying Agencies.

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